Digital
Market Dominance.
How we transitioned a respected family-run trade into West Cornwall’s premier safety-compliant contractor.
Post-Launch Performance
A modern website is useless if it doesn't generate revenue. Upon launch, the platform immediately proved its value as an aggressive lead-generation engine.
Direct Phone Inquiries
Optimized mobile UI generated an immediate spike in direct-call leads from local site managers.
Search Acquisition
Google Organic swiftly overtook word-of-mouth and social media as their primary traffic driver.
SERP Placement
Achieved top placement for core "Near Me" and location-specific commercial queries.
Audience Engagement
Users actively spent time verifying safety accreditations, resulting in exceptionally low bounce rates.
Fencing off the Golden Triangle
Geographic Targeting
By laser-focusing the technical SEO on Penzance and St Ives, we fenced off West Cornwall's most lucrative locations from larger Truro-based competitors. Analytics confirmed a massive surge in hyper-local, high-intent traffic.
Safety Compliance as a USP
We positioned CISRS and TG20:21 certifications at the core of the UI. This allowed D Law to successfully pivot from low-margin domestic repairs to commercial refits that require digital proof of safety before shortlisting.
Built for the Building Site.
Site managers and contractors don't search for scaffolders from a desktop office. They search on their mobiles, often while standing on-site in poor weather with weak 4G signal. The site had to be ruthless in its efficiency.
Frictionless Mobile UX
We implemented sticky "Tap to Call" functionality and immediate access to safety credentials, reducing the time from search to phone call to under 15 seconds.
Sub-Second Delivery
Built on modern Edge infrastructure without bloated plugins, ensuring the site loads instantly even on weak rural Cornwall mobile networks.
Google Lighthouse metrics. High performance directly influences Google ranking algorithms.
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